We all have heard the rule that early morning and late afternoon are the magical times for talking photos. But let’s face it. At noon, we’re at the pool or the beach. Noon is when the action is happening and when we are more likely to be taking photos. So in order to avoid the raccoon eyes that come with overhead noon time light, just turn on your flash! The small burst of light will fill in shadows and make your subject’s eyes pop out just like it did for my subject. Look at the shot on the left with no flash. Harsh shadows fill in the eye sockets and the shadow is strong across her shoulder and neck. For the shot on the right, I just popped up my built-in flash and it makes a world of difference. To avoide over-exposing your subject, one trick is to dial in a small aperture like F/16 or F/22. For some people, images that use fill flash may appear to be too artificial. If you find the flash puts out too much light, there is a setting on most DSLR cameras whereby you can “compensate” the flash in a plus (+) or minus (-) direction. Dial in a -1 or -2 flash compensation and the flash will emit less light to fill in shadows more subtly. (For that tip, however, you will have to break out your camera manual to find the setting). So next time you’re at the pool or beach this summer, and you cannot get your subject under an umbrella, or tree or some other type of open shade during those harsh hours between 11am and 3pm, then try popping up your flash! (25mm; F/16; ISO200)